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Determine Your USP Your unique selling proposition (USP) is what will make your micro hotel stand out from the competition . What can you offer that other hotels in the area cannot ? This could be anything from a focus on sustainability to oblation in-room massages or being pet-friendly or engineering science-focused . Once you recognize your USP, see it is reflected in every aspect of your hotel, from the décor to the conveniences you offer.
I wish it wasn’t the compositors case, but many hotels possess deceptive information in the hotel description and creature comforts . I can’t calculate how many times we’ve checked farther into a hotel that says it’s walk-to distance to downtown to uncovering that the hotel’s definition of walking distance is over an minute.
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