Define Your Target Market Before you can lead off planning your micro-hotel, you motive to identify who your direct market place is . This will assistance you decide the positioning, size, and comforts of your line . For exercise, are you catering to families, mates, or business travellers ? Will your guests be primarily from the local area, or will they come from out of town ? Once you understand your point market, you can lead off to orient your business design to touch their necessarily.
I ’m often surprised by how many people think that a hotel’s single-foot rate is a hotel’s average rate for a hotel room . In fact, a single-foot rate is actually the level best price that a hotel ordinarily charges for a room.
While marketing creativeness is life-sustaining, growing and maintaining a healthy guest database is the foundation garment of a profitable long-term guest acquisition strategy . Database health can be deliberate via growth rates, unsubscribe rates, and agitate involvement.