Determine Your USP Your unique merchandising proposition (USP) is what will get your micro hotel stand out from the competition . What can you offer that other hotels in the area cannot ? This could be anything from a focus on sustainability to offering in-room massages or being pet-friendly or engineering science-focused . Once you recognise your USP, see it is reflected in every facial expression of your hotel, from the décor to the comforts you declare oneself.
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